Using the Internet to Build Your Personal Brand – Dan Fonseca

16 Mar

Aloha! Yesterday I found an amazing post on Personal Branding written by Dan Fonseca of www.whoisdanfonseca.com that I’m re-posting here, paired down along with my additional comments in italics. Dan generously agreed to allow me to do this; Mahalo Dan!

As member of the Be Your Brilliance community I know you are moved to share more of yourSelf with more people so you can make an even greater contribution to others. The Internet is THE place to share of yourSelf when you’re ready to step-up your game and fully claim your Brilliance on the world stage.

Although Dan’s post was written with job seekers looking to be hired in mind his suggestions are relevant even for us trail-blazers who are moved to Co-Create lives of difference and be of Loving Service. Enjoy and please post questions in the comments below!

So what is your personal brand? Well it could mean a lot of things but I tend to think of it as a window into a person’s heart and mind. An opportunity to learn their passions, beliefs and ideas.

A traditional brand carries ideology, missions, stories and images; a personal brand is no different. We must be willing to showcase ourselves and what easier way to do it than online using social media?

Social media has revolutionized our world and it gives you the tools you need often for free. Having a blog, Twitter account, Flickr page and/or any other social media profile lets you communicate who you really are in a different light. Depending on what you want to communicate, you may want to consider a few social media sites.

Blogs
Probably your best asset out of the bunch. With tons of customizable templates and platforms, you really can’t go wrong. I personally use WordPress but Tumblr and Blogger are also solid options. With a blog you can easily communicate who you are. Think of it as your living, breathing, adaptive, and always current resume.

Twitter
The benefits are almost identical to the blog but as you can imagine they are simply communicated in smaller doses at a more frequent pace. Using Twitter in conjunction with a blog helps paint a beautiful picture of the type of person you are not to mention promote your posts. As they say, links are the soul of the Internet, it’s no different for your online personal brand.

Other Social Media Sites
Depending on the nature of your career and passions, other social media sites can be appropriate. Are you a graphic designer or a photographer? Flickr is the perfect addition to your ensemble. MySpace or BandCamp are good for musicians and Quora or TED is ideal for the thinkers out there. Put a nice bow on it and create a profile on LinkedIn, this will help aggregate yourself professionally and make it easy for the potential employers to find and discover you and your personal brand.

Overall, the personal brand will be critical moving forward. Use the Internet to your advantage and illustrate the kind of person you are. Are you creative? Have a technological side? A closet economics buff? Having yourself out there makes future opportunities more available and networking simple. Help companies (clients and customers) make sure they are picking the right person and have a personality before you walk into the door. Who knows, you may gain an audience in the process! Go forth and brand!

Here’s a link to Dan’s original guest post in it’s entirety http://reviewzntips.blogspot.com/2011/03/building-personal-brand.html. Learn more about Dan’s blog Synapses here.

If you’re looking for assistance in forwarding your mission and personal brand in service to Being Your Brilliance more fully, contact me for a complementary Get-to-Know Strategy Session at: dewi@generationnextsummit.com

2 Responses to “Using the Internet to Build Your Personal Brand – Dan Fonseca”

  1. Dan Fonseca 03/16/2011 at 12:33 am #

    Wow thanks for the love! Dewi you have created a great community here. Let’s have a great conversation here.

  2. Papi 03/16/2011 at 4:09 pm #

    Excellent post in a blog site that is genuine and from the heart. Keep it up and shine now!

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