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Who’s On Your Team?

7 Jul

It’s a bird, it’s a plane, it’s enfusionize!

For some reason up until now I haven’t officially let it be known that I’m part of an AMAZING collaborative team.

We are truly awesome and so are our clients!!!

Team enfusionize is 20+ folks, all entrepreneurs in our own right who came together in Fall 2011 to create a full-service Infusionsoft Certified Internet Marketing implementation company serving Conscious Entrepreneurs, Thought Leaders and Creative Visionaries.

The hat I wear is Lead Brand Manager and boy do I love what I do! I assist our clients with Personal Branding, Client Enrollment and Engagement and Brand Asset creation. In a nutshell I help them to mine and leverage their brilliance so they can make a greater impact with their mission, their message and their sales and serve way more people while they’re at it!

We apply our holistic internet marketing model to solve the most common problem we see entrepreneurs facing: a piece-meal approach to getting things done in their business.

I can tell you that having a full-service team of high-level service providers who are also internet marketers AND entrepreneurs on your side is AWESOME; enfusionize is my go-to team too! I have a web series I’m creating (soon to be revealed here) and I’m stoked that enfusionize is creating my site, branding and marketing materials for it. Stay tuned…

I’m also bringing on Music Manager to assist me with promoting and placing my music! If you love upbeat, positive tunes have a listen for free at my current music site http://sonicbids.com/alohadevmusic

So, who’s on your team and why do you love working with them?

The Brand of You

3 Jul

Here’s Part 2 of 2 in a my series on Personal Branding. (For Part 1 go here).

No matter where you’re building your personal brand, a critical component of communicating it is likely to happen on the Internet. Although the importance of branding has been known for decades in the large corporate arena, where billions of dollars get spent each year in “brand building” campaigns, it is the Web that has driven the surge of interest in branding at the personal level. It eliminates many traditional barriers to commerce while reinforcing the word-of-mouth value of that special something that makes each business—each person—unique, i.e., its brand.

How to stand out among the masses? Branding!

This idea of the Web driving a new age of personal branding may have been expressed first by management guru Tom Peters in an article in Fast Magazine in 1997. Everyone needs to be “the CEO of Me, Inc.,” he argued. In Peters’ words, “branding means nothing more (and nothing less) than creating a distinct personality…and telling the world about it.”

Web sites create the potential for your brand to have unprecedented reach. The branding communicated through your Web site will help drive your word-of-mouth campaign, and consistent branding will help get your emails opened, read and acted upon. Meanwhile blogs have become the Web tool du jour for personal branding among certain segments—particularly writers and technical professionals.

But another critical aspect of “brand building” for small firms and solo entrepreneurs is the classic standby: growing your network. A clearly defined brand will make that process simpler—who you are and what you do will be easier to remember if you have done your brand homework—but it still requires getting your brand in front of people the old-fashioned way, one handshake at a time.

Social Media is the phenomenon that allows you to bring your website and your networking together. Platforms like Twitter, Facebook, Pinterest and Instagram provide the container for your real-time brand-related updates, invites and announcements to those you know as well as others interested in your great work.

William Arruda, head of the personal branding consultancy Reach lists three tips for making the most of your personal brand to build your business:

• Make sure that everything that surrounds your brand (your office, Web site, customer service organization, etc.) communicates the same brand message.

• Build and nurture your professional network and ensure that all members understand your brand message.

• Establish appropriate partnerships to extend your brand and gain complementary brand value.

A personal brand won’t necessarily turn you into the next Oprah but it provides a valuable tool to define and refine what you do and how you express it to your tribe: your customers, clients and fans.

Share with us here: what are 3 qualities you embody that can be leveraged to position your Personal Brand of Brilliance?

Using the Internet to Build Your Personal Brand – Dan Fonseca

16 Mar

Aloha! Yesterday I found an amazing post on Personal Branding written by Dan Fonseca of www.whoisdanfonseca.com that I’m re-posting here, paired down along with my additional comments in italics. Dan generously agreed to allow me to do this; Mahalo Dan!

As member of the Be Your Brilliance community I know you are moved to share more of yourSelf with more people so you can make an even greater contribution to others. The Internet is THE place to share of yourSelf when you’re ready to step-up your game and fully claim your Brilliance on the world stage.

Although Dan’s post was written with job seekers looking to be hired in mind his suggestions are relevant even for us trail-blazers who are moved to Co-Create lives of difference and be of Loving Service. Enjoy and please post questions in the comments below!

So what is your personal brand? Well it could mean a lot of things but I tend to think of it as a window into a person’s heart and mind. An opportunity to learn their passions, beliefs and ideas.

A traditional brand carries ideology, missions, stories and images; a personal brand is no different. We must be willing to showcase ourselves and what easier way to do it than online using social media?

Social media has revolutionized our world and it gives you the tools you need often for free. Having a blog, Twitter account, Flickr page and/or any other social media profile lets you communicate who you really are in a different light. Depending on what you want to communicate, you may want to consider a few social media sites.

Blogs
Probably your best asset out of the bunch. With tons of customizable templates and platforms, you really can’t go wrong. I personally use WordPress but Tumblr and Blogger are also solid options. With a blog you can easily communicate who you are. Think of it as your living, breathing, adaptive, and always current resume.

Twitter
The benefits are almost identical to the blog but as you can imagine they are simply communicated in smaller doses at a more frequent pace. Using Twitter in conjunction with a blog helps paint a beautiful picture of the type of person you are not to mention promote your posts. As they say, links are the soul of the Internet, it’s no different for your online personal brand.

Other Social Media Sites
Depending on the nature of your career and passions, other social media sites can be appropriate. Are you a graphic designer or a photographer? Flickr is the perfect addition to your ensemble. MySpace or BandCamp are good for musicians and Quora or TED is ideal for the thinkers out there. Put a nice bow on it and create a profile on LinkedIn, this will help aggregate yourself professionally and make it easy for the potential employers to find and discover you and your personal brand.

Overall, the personal brand will be critical moving forward. Use the Internet to your advantage and illustrate the kind of person you are. Are you creative? Have a technological side? A closet economics buff? Having yourself out there makes future opportunities more available and networking simple. Help companies (clients and customers) make sure they are picking the right person and have a personality before you walk into the door. Who knows, you may gain an audience in the process! Go forth and brand!

Here’s a link to Dan’s original guest post in it’s entirety http://reviewzntips.blogspot.com/2011/03/building-personal-brand.html. Learn more about Dan’s blog Synapses here.

If you’re looking for assistance in forwarding your mission and personal brand in service to Being Your Brilliance more fully, contact me for a complementary Get-to-Know Strategy Session at: dewi@generationnextsummit.com